Personal Finance For

Creators Musicians Designers Directors YouTubers Influencers Writers Athletes Educators Actors Bakers Artists Chefs

What is Stash?

Stash is your reliable friend who is always looking out for your financial wellbeing and nudging you towards financial independence

How does Stash help you?

  • Step 1 - Relate


    Being creators ourselves, we get it. Stash is designed considering a creator's approach to life and finances

  • Step 2 - Create


    Your creative pursuits are unique, like your financial plans. We create a unique plan which works for you

  • Step 3 - Facilitate


    Leave the execution to us. We take care of the clutter so you can focus on creating

  • Step 4 - Habituate


    Imagine a world where you save and invest as intuitively as you create! That is our goal

Why does Stash focus on Creators?

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Every creator is unique, and so are You!

A one size fits all approach just doesn't work when it comes to your personal finances
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Your relationship and experiences with money are unconventional

As a passionate creator, money is not always your primary motivation to take on a project
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Your goals focus on creative pursuits and not material possessions

Success and net worth are not neccessarily co-related in your books
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Focus on your strengths! And your strength is your creativity

Likewise our strength is in securing your financial independence so you can focus on creating

What is P.R.O.F.I.T ?

PROFIT is a framework developed by us, enabling you to dissect the long journey towards financial independence into small, realistic and achievable tasks within your reach.

About Stash

Husein and Sakina Merchant

Husein MerchantSakina Merchant


STASH is Sakina and Husein’s labour of love. They are unlike most other Chartered Accountants you will meet. They strive to be creators as well, and consider themselves fortunate to know and work closely with some of the most passionate, hard working and gifted creative minds across fields.

These friendships helped them understand the need for a simple but creative approach specifically designed for non-finance professionals. They believe that a few nudges in the right direction can allow a creator to continue focusing on their pursuit while securing their financial independence. That is what they hope to achieve through STASH.

Both of them explore their creativity in multiple ways. Husein is the co-creator of a weekly comedy podcast and was the lead guitarist of a rock band in his earlier years. Sakina enjoys reading, travelling, trying new recipes and origami. Through STASH they attempt to bring out their best selves by combining their professional skills as CAs and their love of being around and learning from other creators.

Get in touch with us